Brand Subconsciousness

17 06 2008

Facebook community, Caligula is so sorry.  Sorry I coded an application so special, so visionary, so geared to your fickle yet stunningly limited 18 to 25-year-old imaginations.  An application you should have loved, god damn it.  But now I’ve heard your whiny voices, and I’ve gone and pulled the plug on HotLists.  Just too ahead of its time, I guess.  No, you shut up.  You Generation Y-ers turned out to be nothing but Generation Why-ers.  No, worse than that: Generation Liars.  Um….Generation Criers.  Generation Pli—whatever, you get the idea.  You were not the high-concept hedonists the mainstream media led me to expect.  You must be in denial: deep down, you don’t even care about branding, do you?  Disgusting.

If you’ve got a better idea, you probably stole it    

Someday soon you’ll understand what I was trying to accomplish, but by then it will be too late.  “How can we identify ourselves without invoking Jessica Alba and Starbucks?”  Here’s a hint: you can’t.  Good luck getting through life without telling people you’re all about Family Guy…Generation Die-ers.  

Get it?  because…I’ll kill you?…ah, fuck it. 

—Caligula

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